Analysis
We define the communication goal, the target audience and what success looks like.
Service 03 · Leadership
Executive Communications.Strategic communication.
Video production for senior management, investors and visionaries. What matters most is that the message lands exactly as intended.
1 dayof filming for a whole series of pieces
4 times a yearseries schedule
1 visitis enough for an urgent address
Approach
How we work
A company's reputation depends on how its leaders communicate.
01
Shaping the message
We work on structure, tone and delivery so the message is convincing on camera.
02
A comfortable setting
The shoot is built around the tight schedules of senior leaders.
03
Strict confidentiality
Security procedures and the protection of confidential company information (NDA) apply at every stage.
What's included
What Executive Communications includes
Content day
In one day of filming we record a series of pieces with your executive. The scope is agreed in advance.
CEO address
One key message in one studio visit.
Strategy launch
The address, the video and materials for the team in one project.
Preparation
Swiss Academy works on message and delivery before the shoot.
Versions for each channel
Intranet, LinkedIn, website, newsletter.
A consistent look
Visual continuity across all videos.
The group's ecosystem
Prepare. Produce. Prove.
Three brands in one group cover everything from the message to the finished piece.
- Swiss Academy
- Prepares the message, the speaker and the delivery.
- SA Studios
- Produces: format, filming, finished content.
- Speak Different
- Proves it: our own show with senior leaders as guests.
How we work
Four steps. From brief to series.
Each step ends with an agreed result. You decide whether to move on to the next one.
Concept
Name, topic, host, episode structure and publishing schedule.
Pilot episode
The first episode in the studio. The format is tested on camera before you decide on a series.
Series production
Episodes come out on schedule. After each recording you receive a package of finished content.
Work
Executive Communications in practice
Utz Group: Strategy 2026–2029
A strategy reduced to one message. Swiss Academy training with the leadership team and recording of the CEO's address in the studio.
View project
Speak Different – Der Talk
The studio's own business talk show: 1.27M views on YouTube, high-profile guests, a live audience.
View projectNext step
Need communication for your leadership?
Tell us the audience and how often. We will send you an outline for the series.