Analysis
We define the communication goal, the target audience and what success looks like.
Service 01 · Format development
Format Lab.Format development.
Concept, running order and a pilot episode. The format is tested before series production starts, and you can make the case for it internally with a finished example.
3 stepsanalysis, concept, pilot
1 pilota finished episode to test the concept
15 m² LEDstage wall
Working together
Who is responsible for what
Studio
Production
Analysis of goal, audience and topic. Development of the format concept and production of the pilot episode.
Client
Your input
One contact person who knows the project, and a kick-off meeting. You do not need a script.
Outcome
Result
A written concept, the pilot episode and a plan for the series. Enough to get a budget approved or to start talks with a partner.
What's included
What Format Lab includes
Analysis
Communication goal, audience, topic. The basis for every decision that follows.
Topic and scope
What the format is about and what viewers get out of it, in one sentence.
Name and visual language
A name, a tone and a visual structure that make the format recognisable.
Host and guests
A proposed host, criteria for choosing guests, the goal of each episode.
Pilot episode
The first episode in the studio: the format is judged on camera, not in a slide deck.
Series plan
Topics, schedule and distribution channels for the whole series.
Why it pays off
A format without a clear topic holds neither an audience nor a partner
A lesson from our own show, Speak Different. Development starts with the frame: what the format is about, who it is for and why they should watch.
- Companies planning their own show or podcast
- Executives with a topic but no format
- Brands that need a format with a partner
How we work
Four steps. From brief to series.
Each step ends with an agreed result. You decide whether to move on to the next one.
Concept
Name, topic, host, episode structure and publishing schedule.
Pilot episode
The first episode in the studio. The format is tested on camera before you decide on a series.
Series production
Episodes come out on schedule. After each recording you receive a package of finished content.
Next step
Want a format of your own?
A topic and a description of your audience are enough. We will send you a format concept.