Utz Group.Strategy 2026–2029 in a single message.
How do you communicate an internal strategy so that everyone it affects becomes part of it? A multi-day training with the Utz Group leadership and a recording of the CEO's address at Studio1.
About the project
Background and delivery
- Background
- A company strategy takes months to develop and ties up enormous resources. It decides tomorrow's success, but only if it does not stay on paper. To turn strategy into action, it has to reach everyone: the board, senior managers, team leads and production staff, all with the same message.
- Production
- The Swiss Academy team (Simon Hofer and Kai Dahlhaus) worked with the Utz Group leadership (Marc Schürmann, CEO; Oliver Flühler; Nadine Worel) to reduce the strategy to one central message: the One Single Idea. They then developed the communication strategy, defined the channels and built a story from that idea for each audience and each channel. The CEO's address was refined and recorded as a video at SA Studios.
- Result
- A CEO video address on Strategy 2026–2029: one message that reaches every employee in exactly the same form.
The questions we started with
What strategy communication has to achieve
- 01
What is the single most important thing to get across?
One core idea instead of a summary of the document.
- 02
How do you speak to each audience?
The board, C-level colleagues, team leads, production staff.
- 03
Which details matter most?
What to keep and what to cut so the message stays sharp.
- 04
Through which channels?
Wherever each group will actually hear the message.
- 05
How does every employee get the same message?
The answer is a recorded address by the CEO.
Shoot
Recording the address at Studio1
The CEO of Utz Group speaks on the studio stage in front of the LED wall with branded graphics. The Swiss Academy team supports the recording from the auditorium.
- One Single Idea: the central message of the strategy
- A story for each audience and channel
- Preparing the CEO's address
- Recording on the Studio1 stage with the LED wall
Intro
The intro to the strategy video
Next step
Need to bring your strategy to your team?
Tell us the audiences and the timeline. We will send you a plan for preparation and recording.